Polish sports drinks firm Oshee expands partnership with Spanish football league

Jun 10, 2026 | Business

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Notes from Poland is run by a small editorial team and is published by an independent, non-profit foundation that is funded through donations from our readers. We cannot do what we do without your support.

Polish firm Oshee, which specialises in sports drinks and energy bars, has signed a new agreement with La Liga, the top flight of Spanish football, to extend and expand their partnership.

The agreement will now include promoting Oshee within Spain itself, where the company – which has grown rapidly in Poland and already operates in over 50 other markets – is planning to begin selling its products.

Oshee, which was founded in 2008 and is based in Kraków, first became an official partner of La Liga in 2023. Initially, however, the deal focused on the Polish market, where some of the league’s stars, such as Barcelona’s Lamine Yamal and Real Madrid’s Kylian Mbappé, appeared on Oshee products.

But as Oshee’s international ambitions have expanded, so has its partnership with La Liga. In January, it was announced that the brand would become an official partner of La Liga in 43 European markets.

That arrangement did not, however, include Spain itself. But a new deal signed this week will also see Oshee’s branding appear in La Liga’s home country, including on billboards at matches and during television broadcasts. Their partnership has also been extended until the end of the 2027/28 season.

 

The deal is part of a push by the Polish firm into the Spanish market, where it will introduce its range of drinks – which are fortified with electrolytes and vitamins – and protein bars.

“As a brand from Poland, but built with global ambition…Spain is the natural next step in Oshee’s international development,” said the head of the firm’s Iberian operations, Jacek Łowigus.

La Liga’s executive director, Jorge de la Vega, welcomed the new agreement as “a significant step in our already well-established international relationship” and hailed Oshee’s “clear international ambitions and strong commitment to sport”.

In February this year, London-based private equity firm MidEuropa Partners announced that it had acquired a “significant minority stake” in Oshee. However, the firm’s founders, Dariusz Galezewski and Dominik Dolinski, are maintaining their majority shareholding and continuing to run the company.

The following month, Gałęzewski told news website XYZ that Oshee, which reported revenue of just over 750 million zloty (€177 million) in 2025, is “aiming for a place in the global top three” among brands offering so-called “functional products”, such as Gatorade, Celsius and Vitamin Water.

The firm has a long history of associating itself with sport in its home market, where it has sponsored the Polish national football team for the past decade. Its brand ambassadors include star striker Robert Lewandowski, who has just left Barcelona after four goal-filled years, and six-time tennis Grand Slam winner Iga Świątek.

Earlier this month, Oshee also stepped in to help previously little-known Polish tennis player Maja Chwalińska as she made an incredible run to the final of the French Open.

Chwaliński, who arrived at Roland Garros ranked 114th in the world and having had to go through a qualifying contest, had only booked accommodation in Paris for the initial stages of the tournament, having previously only once got past even the first round of a Grand Slam.

After her unexpected progress into the fourth round, Chwalińska expressed concern over finding further accommodation, prompting Oshee to step in and make a booking for her. The player eventually made it all the way to the final, where she lost to Russian Mira Andreeva.

Oshee is one of a number of Polish companies that have in recent years looked to expand internationally, including in western Europe.

Most prominent among them has been delivery and logistics giant InPost, which now operates in France, the United Kingdom, Belgium and Italy, among other countries.

In 2024, InPost became a sponsor of La Liga side Atlético Madrid, having reached a similar agreement with English Premier League club Newcastle United the previous year.

In March, Gałęzewski told news website XYZ that his firm and others, such as InPost, Synthos, Barlinek and Adamed, are showing that “Polish companies have every opportunity to operate successfully in global markets” and are helping “build the ‘Poland’ brand” around the world.


Notes from Poland is run by a small editorial team and published by an independent, non-profit foundation that is funded through donations from our readers. We cannot do what we do without your support.

Main image credit: Oshee (press materials)

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