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Notes from Poland is run by a small editorial team and is published by an independent, non-profit foundation that is funded through donations from our readers. We cannot do what we do without your support.
American e-commerce giant Amazon has announced plans to invest more than €5 billion (21.3 billion zloty) in Poland between 2026 and 2028, including opening a new logistics centre and creating more local content for the Amazon Prime streaming service.
The investment adds to the more than €10 billion that the company says it has spent in Poland since 2012 on infrastructure, jobs, technology and support for small and medium-sized businesses. However, during that time, the company has also faced scrutiny over worker safety and regulatory issues.
“From a European perspective, Poland stands out significantly,” said Mariangela Marseglia, vice president of Amazon European Stores. “It combines impressive economic growth, advanced technology, and entrepreneurs ready to compete on a global stage.”
“Poland is already one of the world’s 20 largest economies, and Amazon intends to play an active role in strengthening that position,” she added, referring to forecasts from last year indicating that Poland is set to overtake Switzerland to become the world’s 20th largest economy.
Poland is this year joining the world's 20 largest economies, new IMF data show.
Its GDP has risen to over $1 trillion, meaning that it has passed Switzerland to take 20th spot https://t.co/JnuAQ3OCp0
— Notes from Poland 🇵🇱 (@notesfrompoland) October 15, 2025
The new investment plans were announced to coincide with the fifth anniversary of Amazon launching a Polish version of its online marketplace. Before that, it had already been operating logistics and technology centres in Poland that served other markets.
Later this year, a new fulfilment centre – Amazon’s 12th in the country – will open in Dobromierz, a village in southwestern Poland near the city of Wrocław and close to the German and Czech borders.
Amazon says the facility will use “advanced automation”, including more than 5,000 robots, to “support employees in the most demanding tasks, making work easier and raising safety standards every day”.
It claims that the 200,000-square-metre centre will create over 1,000 jobs in its first year, adding to the 70,000 direct and indirect jobs Amazon says it has helped create since beginning operations in Poland in 2012.
However, during that time, it has faced scrutiny over worker safety at its facilities in Poland, including in relation to the deaths of employees. Most recently, last year, a 48-year-old member of staff at a logistics centre in Sosnowiec died, prompting an investigation by the National Labour Inspectorate (PIP).
Last month, PIP revealed that, during a nationwide inspection of Amazon logistics centres, it had found that health and safety documentation was out of date or otherwise inadequate. It has ordered the documentation to be updated and supplemented, only after which will PIP be able to determine any violations.
Last year, following the incident in Sosnowiec, Amazon told the Gazeta Wyborcza daily that it is committed to ensuring workplace safety and has invested over $2 billion since 2019 in technologies and programmes to protect employees.
Amazon has also faced legal scrutiny over its business practices in Poland. In 2024, the consumer protection authority, UOKiK, fined the firm 31.9 million zloty for misleading customers about when a purchase is legally concluded, product availability, and delivery guarantees.
The widow of a worker who died on duty at an Amazon facility in Poland has filed a complaint after prosecutors dropped an investigation into the case.
She claims he died from overwork and neglect, but prosecutors say the evidence points to a natural death https://t.co/bCyElyXmw0
— Notes from Poland 🇵🇱 (@notesfrompoland) December 17, 2021
In its new announcement, Amazon also revealed that it plans to offer an increased number of local Polish productions for users of its Amazon Prime streaming service.
It noted that recent content has included shows devoted to Polish footballers Wojciech Szczęsny, Robert Lewandowski and Jakub Błaszczykowski, as well as pop star Dorota Rabczewska, better known as Doda.
Amazon is not the only US company investing in Polish content. Netflix has produced several local films and series, including adaptations of novels such as Forgotten Love (Znachor) and The Witcher (Wiedźmin). Recent series Heweliusz contributed an estimated 78 million zloty to the Polish economy.
E-commerce in Poland has grown significantly in recent years, especially since the pandemic. Amazon, however, faces strong competition from homegrown giant Allegro, which is the leading player on the domestic market and is increasingly expanding in the region.
Polish e-commerce giant Allegro has expanded its brand to a third country in the region after launching a retail platform in Slovakia.
It did the same in the Czech Republic last year, with plans for Hungary, Slovenia and Croatia in the pipeline https://t.co/uMkhuSNDNk
— Notes from Poland 🇵🇱 (@notesfrompoland) March 19, 2024
Notes from Poland is run by a small editorial team and published by an independent, non-profit foundation that is funded through donations from our readers. We cannot do what we do without your support.
Main image credit: Amazon press materials
Alicja Ptak is deputy editor-in-chief of Notes from Poland and a multimedia journalist. She has written for Clean Energy Wire and The Times, and she hosts her own podcast, The Warsaw Wire, on Poland’s economy and energy sector. She previously worked for Reuters.
